The slide moved at 100 mph and in less than 1 minute, over 80 million tons of rock crashed into the narrow canyon, blocking the Madison River and forming Earthquake Lake. This earth-changing event, known as the Hebgen Lake Earthquake, measured 7.5 on the Richter scale. At the time it was the second-largest earthquake to occur in the lower 48 states in the 20th century. Twenty-eight people lost their lives in the event. In 1967, the Forest Service`s Earthquake Lake Visitor Center opened its doors for the first season of operation. Today, the center provides interpretive services for more than 50,000 visitors annually. The natural attractions and the easily seen effects of the strongest earthquake in the Rocky mountains has made this area one of the outstanding scenic and geological study areas in the west. The Earthquake Lake Visitor Center is open daily from June through mid-September. Hours of operation are 10 a.m. to 6 p.m.